Creative Bloq features industry expert and Varoom editor, John O’Reilly and his article in Computer Arts issue 235 on emerging trends in illustration.
“The popularity of illustration among commissioners over the last decade has been driven by the digital age. While our contact via the internet with companies and people often feels remote, illustration signals something familiar, emotionally warm, and most of all tangible. For brands, it’s a signifier of provenance, made-by-hand and trustworthy.
This driver is accelerating and illustration is becoming divergent – both more digital and more animated. It’s becoming less like the illustration we are familiar with, as art directors and designers explore the boundaries of various editorial and advertising contexts. At the same time it’s becoming more three-dimensional and more about delivering a tangible experience through its physicality…”