Andrew Baker

 

LIFE AFTER REDUNDANCY

EDITORIAL BRONZE AWARD

PROFESSIONAL

2011 - IMAGES 35

Andrew is a pioneer of commercial digital illustration. He has an enviable list of clients across the design, publishing and advertising landscapes and is the winner of several awards including Gold for Editorial Illustration from the Association of Illustrators.

He has co-curated a number of exhibitions, including Happy Birthday Edward Lear and From The Book. Andrew lectures at Middlesex University where he is researching the digital woodcut.

Winning the Gold Award, Images 27, was a high point in Andrew’s career, consolidating his reputation in the industry and leading to many new and exciting commissions, one of which led to this subsequent Bronze award.

debutart.com/andrew-baker

BRIEF: To provide a full-page illustration about how to survive redundancy in the museums sector.

MATERIALS: Pencil roughs, leading to vector artwork drawn with a mouse, with finishing touches in added in Adobe Photoshop;

RESEARCH: The key to good editorial illustration is playing with ideas in a thoughtful way.

PROCESS: Roughs drawn on a Friday afternoon, art worked up on a Mac.

INSIGHT: Jamie Trendall commissioned this artwork. Jamie had just moved to Esterson Associates from the Radio Times, and he was keen to see what Andrew could do with the bigger canvas offered by this illustration.

DISTRACTIONS: Thirty-six students and two children under 11.

FINAL THOUGHTS: Andrew produced some of his first commissions for Simon Esterson at the renowned Blueprint in the 1980s so enjoyed being asked back for this commission, and was in award winning form.

Baker Baker