JP’s career began in Manila when he joined Leo Burnett back in 1992. He started as a young designer and illustrator whom later on improved his creative skills to be an Art Director. As a Creative Director, JP has shown good leadership and good people skills to add to his creativity.
JP has successfully handled big multinational and local brands like Shell Petroleum, San Miguel Beer, Ford, Unilever, P&G, Samsung, Nike, Tiger Beer, Friesland Campina, Oishi, Crayola, Canon and Philip Morris among others.
Now, based in Vietnam for 11 years, JP is the Creative Director of his own creative shop GLU.
JP will judge the WIA2017 Advertising category.